A GTM plan for solopreneurs, built inside an enterprise engine
Bradley developed the go-to-market plan for Creative Flow — a B2C SaaS product built inside a public, enterprise-scale media company — targeting solopreneurs. The core bet: teach first. SEO content and micro-influencer video that taught the audience something genuinely useful, building product familiarity and retention before ever asking for the sale. Alongside the plan, he redesigned splash and landing pages and worked pricing strategy directly with product.
Built and pitched this plan inside a public company — navigating stakeholders, brand guidelines, and a scale of process a startup never has.
Owned the GTM plan for Creative Flow's solopreneur segment — positioning, channel strategy, and pricing, from a blank page.
Creative Flow is a B2C SaaS product — subscription pricing and freemium-to-paid mechanics, run inside an enterprise media company.
Built the content calendar and editorial approach around one idea: teach the audience something genuinely useful first, sell second.
Wrote and managed SEO-driven blog content aimed at solopreneurs searching for how to do the thing Creative Flow helps them do.
Sourced and managed micro-influencer video partnerships to extend the same education-first approach beyond owned channels.